Education
BA in Television and Broadcasting, Xiamen University
MA in Communication, Xiamen University
Ph. D in Design, Tsinghua University

Professional Experience
Prior to joining the Tsinghua faculty in 2013, Nie Xiaomei was a Visiting Scholar at Columbia University from 2011 to 2012. She has served as Brand Director of a large enterprise for years and has led her team in attaining more than ten Chinese national or regional awards in branding or communication. 

Additional Positions
Consultant, CCTV  China national brand project
Master ‘s Tutor, School of Journalism and communication, Xiamen University
Invited expert, Public Opinion Studio, Shenzhen Propaganda Department
Public Relations Consultant, Shenzhen City Administration

Current Courses
Design Thinking and Method of Cross-media, Brand Image Communication and Management, Art Principle and Design for Social Innovation.
From 2015 to 2018, students under Prof. Nie’s instruction has won 33 awards in national design competitions.

Master’s & Ph.D. Advising
Art and design theory, interactive media design, brand and communication

Research Interests
Prof. Nie’s research efforts are applied to develop cross-disciplinary studies on branding, communication, art and design, especially focusing on global brand strategy, cross culture communication and contemporary design theory research. She is also an artist and designer.

Current Projects
History of Global Brand Development, Cultural Inheritance with Digital Media, Cross-cultural Communication of Large-scale Enterprises, and Comparative Study of Chinese and Western Visual Arts.